IdleAir

Sir Richard Branson published a blog on June 22, 2015 about trucking efficiency and IdleAir.

The blog post discusses the fuel and environmental costs of the trucking industry, and the “amazing savings potential: the industry can save $40 billion per year by improving fuel efficiency.”

IdleAir continues to work with the Carbon War Room (CWR) and the North American Council on Freight Efficiency (NACFE), which “are leading the way at this important crossroads to enhance efficiencies.”

The complete blog post is available online:

https://www.virgin.com/richard-branson/north-american-trucking-at-a-powerful-crossroads

For additional information, see this article in Fleet Owner Magazine:

https://fleetowner.com/fuel/branson-discusses-trucking-industry-improving-fuel-efficiency